Crypto is one of the hardest industries to market. Search competition is intense, advertising restrictions limit paid acquisition, and users are far more skeptical than they were a few years ago. An exchange, DeFi protocol, wallet, NFT platform, or Web3 SaaS product cannot publish a few blog posts and expect Google to reward it.
The real challenge is trust. A crypto website has to...
Crypto SEO has changed. A few years ago, ranking meant publishing keyword-heavy articles, building backlinks, and waiting for Google to notice. Today, someone researching a DeFi protocol might ask an AI assistant for recommendations, check Reddit for real user experiences, read an X thread, browse the documentation, and only then return to Google to verify what they found.
Why AI Is Changing...
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