How to Optimize an SEO Article for Business Based in Calgary Canada?

Optimizing an article for SEO means implementing a series of strategies aimed at ranking among the top SERP results and thus being found by Google searchers.

The great thing, however, is that there's no real SEO manual. Or rather, someone may have written one... but if you follow all those imposed rules to the letter, you risk writing an article that's only useful to the Jedi Grand Master.

Precisely for this reason, in the following lines we'll explain what SEO means and how to write an article. Click here for SEO Services in Calgary

What does it mean to optimize an article for SEO?

To write an optimized article, it's useful to make two distinctions: textual content optimization and on-page optimization.

Why did we make this distinction?

For simplicity's sake, let's differentiate the creative part (textual content) from the on-page part, which is all the elements found within the web page.

Once you've identified your objective, decide on the topic you want to cover. Don't stray from the business you're working on. This must be functional to the previously established objective.

At this point, focus on your buyer personas. You don't have to write an article aimed at everyone: no one will feel engaged and will abandon reading after just a few lines. Knowing exactly who your buyer personas are also allows you to discuss the same topic from multiple perspectives, with different needs and contexts.

Let's finally talk about keyword research. This activity is still fundamental in writing articles, but it's far too overused. Google's algorithm, unlike other search engines, understands the user's search intent. Therefore, it's not necessary to include keywords in your article exactly as SEO tools offer them. In fact, the trick is to swap and anagram the terms so that Google can rank you for other keywords as well.

How should you use heading tags on your page?

Heading tags create a reading hierarchy within a page's text, not only for the user but also for the HTML. Typically, for editorial articles of this type, there's only one h1. For h2 and h3, you can use frequently asked questions (without copying them!) that appear in Google searches.

Using bold and italics for SEO:

Bold and italics don't impact your article's SEO. However, using them helps break up the monotony of the text and helps lazy readers quickly find what they're most interested in.

Anchor Text SEO
Anchor text is the clickable portion of text containing the link that allows you to direct the user to a page of your choice (internal or external to your site). Typically, no more than 4-5 outbound links should be included within an editorial article.

Optimize Images with the Alt Tag:

At this point, adding a few images to add color to the article and improve the user experience can be a good idea. The alt tag optimizes the images you include in the article, and therefore improves its ranking on Google Image. The alt tag also provides information to the visually impaired.

Therefore, use:

• short but descriptive text
• comprehensive sentences containing relevant keywords
• lowercase words separated by an hyphen 

How to write meta titles and meta descriptions?

The title, H1, and meta title tags are the most important elements of the page. The meta title tag must contain the main keyword you want your site to be found for. As we've already explained, however, it shouldn't create a jumble of keywords, especially for space reasons (about 70 characters, otherwise Google will cut off the title). The description meta tag has a low SEO value, yet it's still the second element users read in the SERP. The description can contain approximately 150 characters, although Google and search engines in general consider the letters used in this field to be pixels. You may not know this, but about 70% of the time, Google automatically changes the description. This is because it wants to provide users with the most useful and accurate results possible.