How to Verify Your SEO Consultant's Work in London:

I wrote an article explaining how to read the results of an SEO consultation in London, and the results of a project, if done well, can be seen after a few months, typically 4-6. There are some simple and immediate things you can verify after the first month of work.

SEO begins with a technical audit document that lists critical issues and corrective actions. As the work progresses, you need to be able to verify: request a monthly project meeting and have them explain the activities performed. If you have technical staff, involve them in the meetings.

SEO is a long process, requiring many months of work: choose professionals you trust, who are flexible, and available. If you have many doubts about the work performed, you haven't carefully chosen who to entrust your business to, so consider seeking an external opinion or changing professionals.

How much does SEO cost?

Costs are a thorny topic. If you Google them, as many people seem to have done over the years, the most common answer you'll find is "it depends."

• It depends, because not all sectors are equally competitive.
• It depends on the complexity of the target market.
• It depends on the professional's expertise.
• It depends on the Moon in Pisces.
• It depends on the bean and the turnip, and blah blah blah.

All true, but I'm known among those who know me for being a pragmatic person, which is why I'll make an effort and try to explain what a reasonable (and approximate) cost is for professional SEO consulting that adds value to your business, and why you need to answer the question: "What is the SEO budget in London?"

There are countless professionals on the market (and even more so-called professionals), not to mention the agencies (and so-called ones) offering "all-inclusive packages" or SEO services (unspecified) for just a few hundred pounds.

A complete, medium-sized SEO project for the Italian market, including a technical audit, on-page implementation, technical and content review, off-site strategy, and link building, never costs less than €20,000. If it's an e-commerce site with thousands of products or a catalog site in multiple languages, the costs are significantly higher. Complex projects, with multiple target markets, can easily cost tens of thousands of euros, sometimes hundreds. Click here for SEO Consultation in London

 A lot? A little? It depends on how much you want to invest in your company and digital marketing.
But if you're the first to think it's not worth investing in your business...
Am I losing my mind? No. Costs are determined by the number of people working on the project (and their experience), the complexity of the sector, the target market, the value generated by the activity, the number of links needed to increase the site's authority, and sometimes the project's starting point.

Lack of clarity about spending capacity often results in wasted time, both for you, who will have to read the document, and for the person preparing the estimate.

If you have a defined budget and communicate it clearly, the person preparing the estimate knows they can't offer you the Space Shuttle, even if it would be perfect for your lunar crater exploration trip, but they can devise an effective solution to let you admire the lunar craters anyway.

My advice:

SEO professionals don't call you to sell you SEO. You're the one who finds the right agency or professional by Googling. Yes, there are still agencies that call and sell you the first page of Google.

Don't be ashamed if you don't know. I don't know the fishing season; when I go to the fishmonger, I ask for advice. You can't know everything. Ask even the things that seem trivial.

If you have any doubts about something specific during the consultation period, Google, as always, is the best source. Ask the consultant for an explanation, perhaps accompanied by a link to official sources (in my opinion, according to John Doe, according to John Doe, or perhaps not).

Many say "I'll build the website first"... instead, the best time to start an SEO project is suggested by Google in its Search Console guide:

If you're thinking of using the services of an SEO, you'd better hurry. One of the best times to start using SEO services is when you're updating your website design or launching a new site. This way, you and the SEO can ensure that the site will have a design that's easy for search engines to crawl. However, good SEO can also help improve an existing site.