"Time and Materials" billing is the standard model across digital marketing agencies. Unfortunately, for client organizations, T&M often translates to uncapped budgets, scope creep, and unexpected invoices. When migrating core enterprise infrastructure like Sitecore migration, unpredictable costs create immense financial pressure on leadership.

Fixed-price engagements present a transparent alternative: know your exact financial commitment, timeline, and deliverables before signing a contract.

Understanding the Tiered Migration Model

Every Sitecore environment varies in complexity. A transparent pricing framework aligns scope directly with business needs:

1. Standard Lift & Shift ($50k – $90k | 60 to 90 Days):

• Ideal for single-site properties with moderate complexity.

• Includes initial assessment, template rebuilds, automated content migration, integration wiring (analytics, search, CRM), QA, UAT, cutover, and 30-day hypercare.

Complex Tier ($90k – $175k | 90 to 150 Days):

• Tailored for multi-site instances or environments with heavy custom third-party integrations.

Enterprise Tier ($175k – $350k+ | 150+ Days):

• Designed for complex multi-property enterprise portfolios requiring a broader DXP rollout or optional design updates.

What Is Included in a Standard $50k Migration?

A clear statement of work ensures total transparency on what is delivered:

• Complete Sitecore audit and content model translation.

• Rebuilding existing templates in Optimizely so the user experience remains untouched.

• Programmatic content transfer including assets, media, tags, and metadata.

• Re-connecting essential third-party marketing and analytics tools.

• Full UAT support and 30 days of post-launch hypercare.

What Is Excluded?

Fixed-price predictability requires firm boundaries. Unneeded extras like full rebranding, net-new content creation, or new custom development are omitted from the core lift-and-shift scope. If desired later, these can easily be tackled in subsequent phases once Optimizely is live.